The Brief
To re-design the UK Service Evolution logo to reflect developing changes in the business
The main graphic elements were the UK Service Evolution logo and the REAP logo – a graphic representation of their main services.
As the brand has only recently established itself within its industry we felt it was crucial to evolve these rather than alter them radically.
The UK Service Evolution logo remained unchanged visually but the tagline was changed to a clearer description of the current core business.
The REAP logo was a compound logo with three smaller hexagonal sub-logos representing each arm of the business.
We added two more for the new business arms, both of which can be used on their own as well as within the REAP logo.
To design an effective and concise new website which tells clients how UK Service Evolution can help them
As the website had to communicate specialised and complex subject matter while being easily navigable and having a clean visual style, it was decided to use large-format text to introduce the services.
We then used video to explain them in greater depth, clearly and quickly.
The video was scripted to client’s specifications and produced to feel like a short news broadcast.
The Brief
To design a logo for the N-Prize
The logo needed to work as effectively in black and white as in colour on static pages,
such as press releases, and on the website.
To design and write the website for the N-Prize
The design needed to be crisp and legible so as not to detract from the copy which
contains a lot of information.
To present the copy in an easy to read manner given the fact that it is information heavy.
To set up a marketing strategy for the N-Prize
Two press releases were written – one for the more popular media and one for more scientifically driven magazines and periodicals.
The press section of the website will be refreshed each time something is published in the media with regards to the N-Prize.
Reciprocal links were arranged.